ACTION (Advocacy to Control TB internationally) was designed to demonstrate that targeted advocacy in donor and high tuberculosis (TB) burden countries can help increase financial resources and overcome key policy constraints for the expansion of effective TB treatment.
One critical part of ACTION's impact is serving as a platform for learning how to better influence political priorities and agendas on global health and development. We have compiled some of the more innovative tools, tactics, and strategies that ACTION has developed or helped refine. Twelve of these best practices are presented in this publication.
It is hoped that these best practices will provide a model for replication globally and usefully inform other advocacy initiatives aiming to increase political will to address TB and other vital global health issues.
ACTION Best Practices For Advocacy (Full)
Chapter 1: Building Networks in New Countries
Chapter 2: Advocacy Planning Techniques
Chapter 3: International Leverage on Domestic Decisions
Chapter 4: Decision Maker Visits to Endemic Countries
Chapter 5: Cultivating Champions
Chapter 6: Positive Donor Publicity
Chapter 7: G8 Sherpa Outreach
Chapter 8: Fair Share Info Gathering Process
Chapter 9: TB Control Report Cards
Chapter 10: Monitoring Media Trends
Chapter 11: Media Action Plans
Chapter 12: Journalist Conference Calls