10 Fold Increases in Donor Support
Dramatic 10-fold increases in donor support to fight infectious diseases over a decade's time have often coincided with exponential increases in media coverage of these diseases. Indeed, the media is probably the most influential advocacy vehicle that we have to mobilize public support and set political agendas. As one journalist has observed, "If you don't exist in the media, for all practical purposes, you don't exist."
The media advocacy guides will highlight a number of practical tips, ideas and strategies that can increase your chances of gaining greater media coverage on the global TB epidemic, the Global Fund to Fight TB, the Global Drug Facility and other important health and development issues. If the global TB epidemic is to be reduced substantially in the next few years, it will be because advocates continue to help provoke eye-opening discoveries about the epidemic – not just in the laboratories of research scientists – but in the media and with decision-makers.
Media Advocacy Toolkits:
10 Ways of Engaging the Media
10 Insights in Working with the Media
10 Days When TB Should Be Especially Newsworthy
10 Tips for an Effective News Release
10 Ideas for TB Photo Opportunities
10 Tips for Successful News Conferences
10 Television Interview Tips
10 Additional Tips for Pros
