Media Skills Training Workshops

ACTION has held two three-day TB Champions Media Workshops at Eli Lilly and Company’s international headquarters in Indianapolis, Indiana.

The objective: To increase the number of influential spokespeople who can successfully raise awareness and support for global TB control issues, including drug resistance and the deadly links between TB and HIV.

In attendance: High-level policymakers, TB technical officials, patient activists, and other TB experts.

Sessions during the workshops included lectures, discussions, participatory exercises, and hands-on demonstrations to develop trainees’ skills in radio and television interview techniques, message development, and presentation style. Highlights included a visit to a TV newsroom, recorded TV and radio interviews, and a live press conference with mock journalists.

The workshops achieved their intended purpose and the additional benefits of:

  • Enhancing participants’ commitment to raise awareness of TB and drug-resistant TB on national, regional, and international agendas.
  • Creating networking opportunities among participants, organizers, trainers, and Lilly’s staff.
  • Facilitating discussion and planning around strategic advocacy and media efforts, like potential collaboration with the First Lady of Georgia on media and advocacy opportunities in the Eastern European region and advocacy efforts to leverage the Stop TB Partnership Forum hosted in Rio de Janeiro, Brazil in 2009;

In the participants' own words:
“The enabling environment was excellent.”
“This was a great opportunity to clarify…areas/skills which I felt uncomfortable with.”
“It was all fabulous…great leadership and support, hosting by Lilly, pacing, opportunities to share ideas and learn from others.”